This online TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience. The online study format of the course means that you can balance your studies around your other commitments at work and home.
Digital Marketing (Online)
Level 2
Study mode
Part time
Location
Moulton
Level
Level 2
Start date
1 August 2025
Duration
0 years
| Unit 1: Social Media for Business Section 1: Understanding the range of social media platforms available for use by business Section 2: Knowing how to use social media platforms to engage an audience Section 3: Understanding the role of social media in building brand reputation Unit 2: Email as a Promotional Tool for Business Section 1: Understanding how email campaigns can help businesses reach and engage their audience Section 2: Planning an email campaign Section 3: Understanding the role of data protection regulations when implementing email campaigns Unit 3: Digital Marketing Review Section 1: Understanding the role of digital marketing Section 2: Knowing how to review the effectiveness of digital marketing Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews Unit 4: Understanding Search Engine Optimisation for Business Section 1: Understanding the principles of Search Engine Optimisation (SEO) Section 2: Knowing how Search Engine Optimisation benefits business Section 3: Knowing how to use Search Engine Optimisation to benefit a business Unit 5: Digital Marketing for Business Section 1: Understanding the role of digital marketing in business Section 2: Understanding how digital promotion is achieved Section 3: Producing a plan to promote a business through digital channels Section 4: Knowing how to use online presence to raise funds and cut costs |
This course is free of charge so long as you meet the entry requirements.
This course is ideal for people who like to learn independently and do not wish to come on to campus to study. The online portfolio of resources and assessment questions means that you can organise your study to be at a time/day to suit and from a location which is convenient.
The course is online. When you enrol you will be given a login to our learning platform where you will find your interactive learning materials and assessments. You will be given deadline to complete and submit the work. You will receive detailed feedback on your work so that you can improve your skills as you progress through the course.
The qualification makes you a valuable asset to employers and provides a solid foundation for further career advancement. With practical experience and continuous learning, you can progress to more senior roles within the business sector.
To study for this course you must live in England and be aged 19 years or over. To complete the enrolment process you will need your National Insurance number, a form of identification, employment documents and details of your previous qualifications.
